Business Spotlight
Prestige Professional Management presents Promotion Partners, an online marketing and promtional tool used to help small and large businesses gain expoure. Each business is profiled because of it's merits and achievement and
it's overall value to the consumer.
PRIMERICA
A Citi Company
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Best Features of the Company
- No large capital investment required — only $199 to get started
- No inventory to maintain
- Unlimited territory — we never restrict your market
- Comprehensive training, marketing and operations support
- Start your business part-time
- No business experience or degree required
- Earn income while you learn
- You can OWN your Primerica business
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Primerica Profiled in American Executive Magazine
Primerica Financial Services was profiled in the May 2005 issue of American Executive magazine. Below are some excerpts:
Primerica is the largest financial services marketing organization in North America that builds its distribution from a volunteer army of more than 100,000 licensed independent contractors. "The structure is uncommon in financial services, which is one of the reasons we have been so successful. The founders of this company, back in 1977, decided they were going to build a business a different way," said John Addison, Co-CEO of the Duluth, Georgia-based company that now serves over 6 million clients.
"Another factor in Primerica's success is that its products are simple and geared toward the middle market. "The middle-income market has been abandoned. All the big financial services companies are targeting the affluent. If you don't have a couple of hundred thousand to invest, they don't want to talk to you," Addison said.
Addison added that most people spend more time planning their vacations than they do planning their financial future. "They have a tendency to procrastinate, and what you wind up with in the wealthiest economy in the history of the world is the accumulation of a lot more credit card debt," said Addison. "So when one of our agents calls someone to put together a comprehensive financial game plan, he or she is interested and excited that someone is there to help."
Source: American Executive, May 2005
Primerica's Featured in Book, "Gwinnett: Success Lives Here"
The following essay appeared in the book "Gwinnett: Success Lives Here."
Primerica Financial Services
In the world of business, there is a level of performance that is expected of certain companies. It shows itself in innovation, pride, dependability, and a commitment to making its community a better place in which to live. Gwinnett County-based Primerica Financial Services is such a company.
Primerica's International Headquarters, located in Duluth, GA, employs some 1,800 people, making it among the elite employers in Gwinnett. It is the largest financial services marketing organization in North America, with more than 100,000 licensed representatives. Through this massive sales force, the company provides quality financial products and services, including term life insurance, investments and lending products to millions of clients throughout the United States, Canada, Spain, and most recently, the United Kingdom.
Although Primerica's roots are firmly planted in Georgia, the company is a subsidiary of Citigroup (NYSE: C), the preeminent global financial services company, with some 200 million customer accounts in more than 100 countries. Forbes Magazine ranks Citigroup #1 in its "World Super 50" list of the premier corporations in the world.
Primerica's history can be traced to 1977 when 85 entrepreneurs, led by company founder Arthur L. Williams, began a crusade that transformed the life insurance industry -- against all odds. Their revolutionary "Buy term and invest the difference" strategy encouraged middle-income families to purchase affordable term life insurance so they could provide their families with sufficient protection, while freeing up money to save and invest for the future.
People understood the value offered by Primerica, and in 1984, after only seven years in business, it shocked the industry by selling $38 billion in life insurance protection -- more than any other company.
Flash-forward two decades and you will find that Primerica produces annual revenues in excess of $2 billion and is an acknowledged industry leader, with more than 2 million term life policies in force providing more than $500 billion in coverage. A.M. Best, the respected rating agency, assigned Primerica Life with its highest financial strength rating of AA+ (Superior). In its analysis of the company, A.M. Best stated, " Primerica is the largest U.S. writer of term life insurance with a unique distribution system including approximately 100,000 active agents. Significant cross-selling successes have been achieved. Growth in Primerica's agency force and niche product offerings have contributed to favorable operating performance, while international expansion is expected to provide future earnings growth." Meanwhile, PFS Investments Inc., the company's investment arm, boasts some 3 million accounts and approximately $17 billion in assets under management. In addition, the company also provides billions of dollars annually in lending products, principally those used to help clients consolidate and reduce their debt loads.
Despite its success, the company is in no way content to rest on its laurels. Primerica has continued to evolve in order to stay ahead of the dynamic economy and better serve its clients. Today, the company offers its clients an expanded array of products and services, while still maintaining its focus on educating "average" families about how to improve their long-term financial future. All told, Primerica's reps visit a staggering 300,000 homes each month. During these visits, Primerica provides a complimentary Financial Needs Analysis (FNA), a sophisticated computer diagnostic program that addresses the unique financial needs and goals of every client -- and then provides appropriate solutions. To sum it up, Primerica Co-CEO and President John Addison said. "What we market, people fundamentally need -- protection, investments, and a way to get out of debt. Then when you attach a great business opportunity working as an independent Primerica representative, you've got dynamite. That's why our business model is thriving."
The "can do" attitude and enthusiasm for helping people that characterizes the company sales force carries over to the dedicated employees at Primerica's International Headquarters. "I've been with Primerica for over 20 years, yet the spirit, resourcefulness and expertise of our employees demonstrate as they serve our clients, our representatives, and our community never ceases to amaze me," said Rick Williams, Primerica's Co-CEO and Chief Operating Officer.
That same spirit is also evident in the many ways the company and its employees support Gwinnett County. Over the years, Primerica has contributed millions of dollars in grants provided though the Citigroup Foundation to hundreds of worthy non-profit organizations across Metro Atlanta. A significant number of Primerica's leaders voluntarily serve on the boards of important community organizations, offering invaluable contributions with their time and services. Employees of Primerica also participate in ongoing campaigns that benefit such organizations as the United Way, The Georgia Conservancy, The National Multiple Sclerosis Society, American Cancer Society, Eagle Ranch, Dress for Success, The March of Dimes, and countless others.
One of the programs most associated with Primerica locally is its partnership with the Berkmar Cluster of the Gwinnett Public School System. The employees of Primerica act as mentors to at-risk students through weekly meetings, steering the children toward a more positive future. These meeting are done on the employees' personal time with no benefits derived other than the satisfaction of making a difference in a young person's life and future.
Over the past two decades, Primerica has demonstrated its commitment to Gwinnett County. In fact, the company's explosive growth and promising future closely parallel those of Gwinnett. There is no doubt that Primerica is a great example of why Gwinnett County's slogan is, "Success Lives Here."
Prestige Professional Management will in no way defame or discredit any business as our goal is only to feature a highly respected and successful business for our site visitors to be exposed to. If any company featured wishes, we will not display any slogan, phrase, logo, web address or likeness in any manner with the written documentation staing to that fact. Please send your correspondance via Email : promotionpartners@prestigepromgmt.com
